It is hard to imagine a more competitive industry than telecommunications. Especially when your client competes with Verizon, AT&T and others. So when US LEC asked Digital Intersect to redesign their site, the redesign was the easy part. The site also had to meet new initiatives to reposition solutions for its more than 26,000 businesses in 100+ markets.
 
Besides having a more competitive look and feel, the site has other improvements. Content was completely rewritten to focus on business benefits. Explanatory links embedded in the rewritten content make site visitors better informed by allowing them easier access to additional product and service details. Solutions are now grouped by industry, customer types and technologies. Solutions are now better positioned to meet the needs of its broad customer base. Industry-specific pages also contain areas reserved for related solutions, increasing opportunities for cross-sells.

The improved visual and information design and improved usability will impress customers, prospects and the competition.