Following a successful Flash presentation of their product line, Digital Intersect launches a complete redesign of the Bahmueller USA web site. The site profiles the Bahmueller story, product catalog, innovative manufacturing technologies, and strategic clients. There are numerous improvements in the redesign including improved usability and readability. Site content was also improved to help Bahmueller USA take full advantage of future web marketing initiatives such as search engine optimization. This redesign is a key component of Bahmueller's promotional strategy to build brand recognition in the United States.