| Over the years, Concord,
North Carolina-based Action Sports Photography
(ASP) had built a sizeable inventory of photographs
covering regional sports. Their inventory experienced
rapid growth due to the explosion in popularity
of NASCAR, the arrivals of professional basketball
and football to the Charlotte market, and the resurgence
of high school sports.To handle increased demand,
ASP came to Digital Intersect to upgrade its web
site.
This project involved both a redesign and
repositioning of the existing site. The redesign
includes a new ‘look-and-feel” with
a focus on ease-of-use. The repositioning includes
development of an online image management system
which enables customers to search, review,
and purchase from the entire ASP database.
On the site management side, Action Sports
now can upload multiple resolution photographs,
define photo sets, set pricing, and track purchases.
With the improvements, ASP customers can buy
NASCAR, pro football and other sports images
directly online instead of reviewing images
then requesting them through other channels.
ASP personnel manage the site in-house, manage
inventories with better efficiency, and track
revenues instantly.
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