This is an integrated website that had XHTML embedded for redesign purposes with customized menu options.
Client Profile
The Client (Marty Rhyne) is a reputed name in the motor coaching industry and offers customers various kinds of buses and coaches for sale. The various kinds of buses sold constitute eagle buses, used MCI buses, provost buses, vanhool buses and more. The Busman runs online business offering ideal rides to customers.
The Challenge
There were different vendors The Busman approached with unsuccessful results before seeing Digital Intersect. The site required redesign in terms of advertising and sale and purchase of used passenger coaches, shells, entertainers and motorhomes. The task was to incorporate enhanced features of performance oriented business inputs.
- Incorporating extensible hypertext markup language with enhanced versions
- Using a flexible markup language framework
- Business oriented approach to the site
- Integrating the site with its commercial needs
Our Solution
- Implementation of eye-catching redesign incorporating XHTML
- Enhancing marketing impact with Javascript and Flash without sacrificing ease-of-use
- Digital Intersect used Microsoft technologies (C#, SQL Server, and .Net) to deliver content management and a system to manage and display current vehicle inventories
- Assisting inventory management system with auto-resizing of digital images for display on the website
- Improved efficiency allowing staff members to upload images to the site without preprocessing them in another application
- Saving on time and money
Technology and Process Orientation
The purpose of this project was to redesign the advertising component of the website with a view to ensuring better pricing as well as improving business performance. Digital Intersect implemented a conspicuous redesign job with enhanced usability features and high end outputs. The incorporations were as follows:
- Digital Intersect optimized the website to make it search engine optimized
- C#, SQL Server, and .Net for content management
- Apache Operating System Environment
- CRM (customer relationship management) to capture and process information requests
- MySQL Database Environment
Results or Benefits
- The Client has gained easy usability of information requests for sales enhancements
- Time and money are saved with user friendly navigation options and preprocessing applications
- The Busman is pleased with the performance and is working with Digital Intersect on enhancements, including e-mail newsletters and video.
